Grasping the consumer's intentions using eye-tracking research technology
Richard May
View this presentation on consumer eye-tracking [Click here (PDF)] given in Tokyo at the JMR 'Next Vision Forum' on Dec. 7. JMR's Richard F. May talks about advances in bio-metric marketing technology that are likely to change the way consumer research is conducted. Catch up on the latest developments in function-MRI and eye-tracking technology that will help companies see their product offerings through the consumer eyes.
