Eye of the Buyer Researchers plumb the consumer psyche with eye-tracking and analysis JMR's eye-tracking studies reveal how consumer's eyes scan the visual presentation of your products - a magazine or TV ads, internet ads and content, logo and corporate ID images. Uses the Tobii eye tracking system combined with JMR's staff's years experience in designing and analyzing qualitative studies. Overview of Eye-tracking services by JMR Latest news on JMR eye-tracking software by Tobii "Eye of the Buyer: Researchers plumb the consumer psyche ... ", ACCJ Journal, Tokyo. Cross-cultural brand recognition study with U.S., Chinese, and Japanese consumer Grasping Consumer Intention with eye-track, speech at "Next Vision 2005" Links to JMR articles in Japanese about eye-tracking: Eye-tracking Solutions: Japanese-language version of ACCJ Journal article: copyright©2007 Japan Consumer Marketing Research Institute. All rights reserved.